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Every continent has a significant presence for influencer marketing, and India is no exception. For brands with a global audience, the inclusion of diverse influencers is essential.
The lively and colorful people of India stand in for the billions of people around the world who are looking for material that speaks to their interests and culture. The top Indian creators for 2023 campaigns are listed below.
Bhuvan Bam (Influencers)
Bhuvan is a well-known figure on social media and a comedian who got his start with 25 million subscribers YouTube channel BB Ki Vines. Bhuvan’s YouTube channel has since been scaled back, but he still has over 14.5 million Instagram followers, making him a well-known figure around the world.
He has collaborated with a number of Indian big stars as well as The Man Company and Amazon Prime. He is also set to appear in the upcoming Taaza Khabar Disney+ Hotstar production.
Kusha Kapila (Influencers)
One of the most prominent Indian influencers and the creator of the “South Delhi girls” films on the iDiva YouTube channel, Kusha Kapila, is well recognized. Over 451k people subscribe to her personal channel, which has 369k subscribers.
Kusha has 2.4 million followers on Instagram. She talks about humorous material there as well as her life as a rising celebrity. She has volunteered on the red carpet at important events for the film business and has worked with organizations like Google and Cred. She also judged fashion and appeared in Karan Johar’s Ghost Stories.
Diipa Büller-Khosla (Influencers)
Diipa Khosla first began her online career as a social media manager in order to build her personal brand as a fashion influencer. She has since taken on a new position, transitioning from influencer to full-fledged businesswoman, and has debuted her own Ayurveda-inspired cosmetics line, Inde Wild.
In 2018, she wed the diplomat from the Netherlands, Oleg Büller, and became the subject of a Harper’s Bazaar profile. She donned nine different outfits during the course of their four-day wedding. Diipa, who posts about fashion, beauty, and opulent life, has 1.7 million followers on Instagram and 18.3k subscribers on YouTube.
Diipa is the co-founder of Post For Change, an organization that uses social media influencers as a transformative engine to drive change, and she was the first well-known Indian influencer to work with MAC cosmetics.
Nikhil Sharma (Influencers)
Nikhil Sharma, a lifestyle blogger, is known as the “Casey Neistat” of India. He launched a YouTube channel in 2010, where he quickly gained popularity as “Mumbaiker Nikhil” and nearly 4 million fans for his bicycle vlogging.
Nikhil is a pioneer of Indian influencer marketing and one of the top biker and moto vloggers in the world right now. He was named “Vlogger of the Year” in 2019 by MTV India and IWMBuzz and has 1.4 million Instagram followers. Nikhil has experience working for many organizations, including Garmin and WB.
Komal Pandey (Influencers)
Due to her peculiar sense of humor, fashion influencer Komal Pandey quickly attracted the attention of the social media world. She introduced a look she dubbed “college couture” when she started her YouTube channel in 2017, and since then, she has worked as a stylist for the popular channel Popxo.
Komal currently has 1.15 million YouTube subscribers and 1.7 million Instagram followers. She has worked with more than 100 companies, including Olay and Vivo India.
Farah Dhukai (Influencers)
On YouTube and Instagram, Farah is a well-known DIY beauty hacker with influences from India. With 2.3 million YouTube subscribers and 6.4 million Instagram followers, she provides guidance on DIY beauty routines, hair treatments, and cosmetics.
Since she started her online career in 2010, she has collaborated with various companies and launched her own skincare line, Farsali. Farah, her husband, and their child currently reside in Toronto, Canada, where she was raised. Her family has Indian ancestry, although the most recent generations are African.
Dolly Singh (Influencers)
Dolly is a contributor to the iDiva YouTube channel and has 1.4 million Instagram followers. While still a college student, she established a style and fashion blog. She is from a low-income background.
Dolly collaborated with other Indian celebrities including Priyanka Chopra and Ayushmann Khurrana in addition to representing her own distinctive influencer company. She has also worked with a variety of brand partners, including Colgate and Olay. Ingrid Palkar
Mithila Palkar (Influencers)
In 2016, Mithila Palkar was pursuing an acting career when her performance of The Cup Song became viral online. This has received over 6 million views since she posted it to her YouTube channel. She presently has 3.5 million Instagram followers in addition to 168k subscribers on her YouTube channel.
Her acting career is currently blossoming as seen by her performances in the Netflix original series Little Things and the Bollywood feature Katti Batti. Mithila works with a variety of businesses, including Times Prime and Plumb Goodness.
Masoom Minawala (Influencers)
Masoom is a well-known Indian artist internationally. Her artistic photographs, colorful aesthetic, and high-fashion appearance have grabbed the attention of her 1.2 million Instagram followers. The Mumbai-born fashion and lifestyle blogger has subsequently relocated to Belgium.
Masoom also has a YouTube account with 54k subscribers. On both channels, she provides tips on how to design your outfits as well as lavish travel and lifestyle stories. She has worked with a variety of well-known brands, including Louis Vuitton and Moda Operandi.
Tamanna Roashan (Influencers)
Tamanna, the gorgeous mind behind @DressYourFace, identifies herself as a fashion, lifestyle, and educational influencer. She lives in Los Angeles with her husband and two children and has lineage from both India and Afghanistan.
For their joint Dress Your Face capsule collection, she collaborated with Lashkaraa, Barbie, and Honest Company. Tamanna shares a variety of high-fashion and luxurious lifestyle content with her 2.7 million Instagram followers.