Table of Contents
Basic Marketing Concepts For Any Business
Let’s begin with some basic marketing concepts.
Create a logo and a brand identity.
Establish your logo, brand assets, and branding strategy as early as feasible as part of a healthy brand marketing strategy to leave a consistent impression on buyers.
For instance, despite changing its image throughout time, Starbucks still uses the iconic siren, demonstrating how important branding consistency is to its marketing plan.
Make your own business cards
When people don’t have time to jot down your contact information, create business cards to give to clients and distribute at networking events. Use a design, shape, or paper that makes your business cards stand out if you want people to keep them.
Alternatively, you may incorporate a useful design into your business cards, like this cheese grater card for Bon Vivant cheese shops.
Create A Newsletter via email
Start an email newsletter to stay in touch with your consumers. If you provide your audience with quality information or offers, it will help to maintain your brand in their minds and increase their trust in you.
Check out how apéritif business Haus delivers weekend inspiration in its newsletter to demonstrate that an email newsletter doesn’t have to contain simply promotions or updates to be successful:
Download A Brochure
Brochures provide customers with a quick reference to understand your business, similar to business cards. Create a brochure about your company to hand out to people when they inquire about what you do.
Brochures are also useful for real-world occasions, such as the shows at the Museum of Modern Art:
Make Your Own Website
Build a website as a part of your initial marketing initiatives. Consider it a new marketing channel and a digital business card.
A one-page website, like this one by Cook Collective, might nevertheless have an impact if a comprehensive website feels daunting for your new business:
Place Signs Around Your Business
If you have a physical business, a business sign will help you get customers’ attention.
Because it doesn’t require installation and may be either a personalized sign or a chalkboard, a board sign is a fantastic option for beginners:
Produce a promotional video
Create a video showcasing your product or discussing a subject relevant to your industry using video editing software, a camera, or your phone. While product movies demonstrate your product in use, informative videos increase brand awareness and customer trust.
GoPro used their preferred medium, video, to demonstrate how their tools perform under pressure, such as when a firefighter is saving a kitten:
Run a campaign on social media
It’s time to launch a social media campaign after you’ve set up your social media accounts. Make a series of postings centered around a certain subject, such as a product, occasion, or hashtag.
The #shotoniphone hashtag is essential to one of Apple’s most well-known marketing campaigns:
Hold A Product Raffle
Trying to get others to buy your product? To spread the word about your company and encourage more people to utilize your product, host a giveaway.
Around the holidays, it’s common for brands to host giveaways, like this one sponsored by Suja Organic and Image Skincare:
Reserve A Booth At A Trade Show
Investigate trade shows in your sector and book a booth there. These gatherings give you the chance to network with both clients and other businesses.
Trade exhibitions also offer the opportunity to promote new items through unique unveilings, such as the Minnie Mouse bag created exclusively by Loungefly for the Toy Fair trade show:
Every stage of a company’s growth is addressed by our prompts. To increase awareness and grow your brand, connect with your audience in relevant and distinctive ways.